An audience builder designed for retail.
Supercharge your customer segmentation — and bring one-to-one communications to your campaigns.
Highly targeted outreach for everyone on your list.
With an in-depth understanding of how, when, and where your shoppers engage and convert, you can ensure your marketing messages and product recommendations are relevant to every audience, every time.
A single view of audiences.
View your audiences in one place with an intuitive audience dashboard. After you’ve built an audience, you’re a click away from detailed insights and 360° customer profiles.

A simple interface designed for marketing.
Get both deep customization and ease of use. Target audiences using straightforward form-fills and drag-and-drop audience building.

Advanced audience segmentation.
Stand up segmentation only limited by imagination. Target customers based on highly customizable fields, and gain full access to both historical and predictive analytics.

Campaign testing made easy.
Create test audiences in a snap. From there, it’s easy to use A/B testing or multivariate testing to predict campaign success.

Intuitive data management.
Integrate customer, behavior, and product data from multiple sources in one central location. Then, effortlessly convert data into actionable insights to turn your investment into results.

Key features of Bluecore audiences.
Start reaching audiences one-to-one
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