Audience Builder

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An Audience Builder Designed for Retail

Bring the power of detailed customer segmentation and personalization to your outreach campaigns.

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Improve Campaign Targeting with an Audience Builder

An audience builder helps marketers provide highly targeted outreach to subscribers. Through an in-depth understanding of customer attributes and behavior, you can ensure your marketing messages and product recommendations are relevant to every audience.

Get a Single View of Audiences

View your audiences in one place with an intuitive audience dashboard. After you’ve built an audience, you’re a tab away from granular insights and 360° customer profiles.

Surface Latent Customer Needs

A Simple Interface, Designed for Marketing

Get both deep customization and ease of use. Target audiences using straightforward form fills and drag-and-drop audience building.

Provide 1:1 Personalization for Every Visitor

Advanced Audience Segmentation

Experience segmentation limited only by your imagination. Target customers based on highly customizable fields while gaining access to both historical and predictive analytics.

Intelligent Multi-Channel Automation

Campaign Testing Made Easy

Create highly representative test audiences in a snap. From there, it’s easy to use A/B testing or multivariate testing to predict campaign success.

Unified Personalization Platform

Intuitive Data Management

Integrate customer, behavior, and product data from multiple sources into one central location. Then, effortlessly convert data into actionable insights to turn your investment into results.

Surface Latent Customer Needs

Get a 48% increase in ROAS by building highly targeted predictive audiences

Key Features of Bluecore Audiences

  • Granular insights – Break down your audiences by lifecycle stage, purchase activity, discount affinity and more.

  • Predictive scoring – Get a glimpse into the future by predicting a customer or segment’s lifetime value, lifecycle stage, likelihood to take actions, product preferences and more.

  • Product catalog integration – Break down audiences by their product interests and use your own product data to automatically match products to consumers.

  • Filter by individual – Target your top spenders and most engaged customers with a detailed 360° profile of each shopper.

  • Easy exports – Export audience and consumer data to your other marketing technology solution, providing even more detail for your analyses.

Reach the Audiences That Need to Hear From You

Are you ready to maximize the value of your audiences? The Bluecore retail marketing platform provides the specialized capabilities you’ve been waiting for. If you’d like to try Bluecore Audiences for yourself, or just have a question, fill out the form on the right. We’ll be in touch.

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