Bluecore Advertise™ is a predictive marketing solution that uses retail-specific AI and first party data to target the right shoppers in paid media, including Facebook, Instagram, Google Ads and display, to boost Return on Ad Spend (ROAS) up to 130%.
Target shoppers on their preferred channels when they are most likely to purchase
Use pre-built predictive modeling tools based on first party customer identity, behavior and product data to target new and existing audience segments across the full shopping journey.
Boost new customer acquisition strategies by providing the best seed lists to find new customers, like:
- Future top spenders
- Potential product or category buyers
- Shoppers ready to make a purchase
Amplify retention and retargeting strategies with predictive analytics by creating high value customer segments, including:
- Discount shoppers
- Category customers
- Loyalty members
- Seasonal customers
Marketers have seen up to:
Save time through always-on audiences to easily activate the full potential of your customer data in any channel
Generate any behavioral or predictive audience in seconds -- without any requests for your IT or analytics teams to cut lists.
Moving forward, set automated daily syncs to your paid search, social or display platforms using Bluecore’s pre-built integrations that bypass manual list uploads to keep your audiences fresh, and give time back to your team to focus on campaign strategy and execution.
Top use cases include:
- Targeting past category or seasonal purchasers for new product or seasonal launches
- Targeting loyalty members for special promotions
- Excluding repeat purchasers from ad spend to nurture them via owned channels
- Excluding recent purchasers from retargeting campaigns to improve spending
Traditionally Facebook has been expensive because we have older audiences and premium products, so we knew we had to be smarter in our approach. Bringing the intelligence from Bluecore to Facebook has allowed us to be super efficient with our social spend and acquire new names that are outside of our typical customer base.
Ann Marie Resnick, Vice President of Marketing
Reach shoppers on their favorite channels at relevant times, all through one platform
Use a single solution for predictive audience modeling across both owned and paid channels and orchestrate touches based on the best channel for each consumer.
Import offline purchase, CRM and product data for richer customer and product profiles to support better audience segmentation capabilities. From there, create a coordinated experience for customers across multiple channels by building cross-channel, multi-touch journeys in Bluecore Experience Designer.