In the minute it takes you to read this job description, Bluecore has launched over 100,000 individually personalized marketing campaigns for our retail ecommerce customers!
Account-based experience (ABX) is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer journey. We believe in targeting high-value accounts with personalized engagement to drive impactful relationships and revenue growth. Reporting to the Director of ABX, the ABX Specialist will collaborate closely with the entire GTM team (Sales, Marketing, Retail Strategists, Demand Gen, Field Marketing, etc) and be responsible for planning, organizing and executing ABX campaigns designed to penetrate target accounts and VP+ contacts, while also nurturing existing opportunities to progress through the funnel.
Job Responsibilities:
- Champion the strategy, development, execution, and optimization of highly strategic 1:1 ABX campaigns, supporting Bluecore’s top strategic accounts
- Conduct in-depth research to understand target account challenges, decision-makers, and buying journeys
- Collaborate with our Executive Sponsorship, Field Events, Content, Demand Generation and other various marketing teams to implement integrated personalized omni-channel campaigns to drive meaningful engagement across LinkedIn, display, email, event marketing, etc
- Craft compelling and relevant messaging tailored to each account's unique needs and pain points
- Continually update and optimize programs based on actionable data/insights, customer feedback, corporate priorities, and account strategy
- Project manage the execution of ABX campaigns across various channels, ensuring quality and timeliness
- Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
- Collaborate with ABM leadership team (sales and marketing interlock) to select key accounts
- Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations
- Document processes and best practices in our handbook for marketing and sales teams to reference
About you
- 2+ years of experience Enterprise B2b Saas, business development, demand generation, ABM, or field marketing role
- Bachelor's degree in Marketing, Business, or comparable education/experience
- Highly organized and efficient with the ability to develop and execute against an evolving plan
- Understand how ABX fits into a wider marketing and SaaS buying process
- Proactive self-starter, demonstrating high initiative and critical thinking
- Marketing innovation mindset, experience with mainstream ABX martech such as (6Sense, Salesloft, SFDC, Gen AI etc) is necessary
- Proven ability to think strategically, but with exceptional attention to detail in execution
- Strong project management, time management, prioritization, and organizational skills
- Able to clearly communicate new ideas, strategy, and campaigns to internal stakeholders
- Demonstrated ability to achieve results working cross-functionally with sales and marketing teams
- Team player that is able to work both collaboratively and autonomously
- Strategic thinking, problem-solving skills, business acumen, results-driven
Performance Indicators
- Sales Ready Account (SRAs) Created
- Sales Ready Account (SRA) to Sales Qualified Opportunity (SQO) Conversion
- Target Engaged Leads (TELs) Created
- Operational Excellence
- Average time to close for accounts within the ABX strategy in comparison to firmographic lookalike accounts
Our salary ranges are based on paying competitively for our size and industry. Salary is just one part of our total compensation package that includes equity, perks & benefits, and development opportunities at Bluecore. Individual pay decisions are based on several factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other Bluecorians. We expect that the majority of candidates who are offered roles at Bluecore to land well within our salary ranges based on these factors.
More About Us:
Bluecore is a multi-channel personalization platform that gives retailers a competitive advantage in a digital-first world. Unlike systems built for mass marketing and a physical-first world, Bluecore unifies shopper and product data in a single platform, and using easy-to-deploy predictive models, activates welcomed one-to-one experiences at the speed and scale of digital. Through Bluecore’s dynamic shopper and product matching, brands can personalize 100% of communications delivered to consumers through their shopping experiences, anywhere.
This comes to life in three core product lines:
- Bluecore Communicate™ a modern email service provider (ESP) + SMS
- Bluecore Site™ an onsite capture and personalization product
- Bluecore Advertise™ a paid media product
Bluecore is credited with increasing lifetime value of shoppers and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops. We have been recognized as one of the Best Places to Work by Fortune, Crain's, Forbes and BuiltIn as well as ranked on the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.