Increase Your Identification Rate with Bluecore’s Transparent ID NetworkIncrease Your Identification Rate with Bluecore’s Transparent ID Network
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Increase Your Identification Rate with Bluecore’s Transparent ID Network

By Mike O'Brien

If you’re looking to increase your identification rate fast, you’ve come to the right place.

Introducing the Bluecore Transparent ID Network, a key piece of our overall Transparent ID offering, which also includes ID capture, strategy, and reporting.

The network allows you to reidentify shoppers and increase your identification rate quickly — Lulu and Georgia saw a 22% lift in just 24 hours — to immediately drive more personalized communications. You can also develop complete shopper profiles and access incremental identity and revenue reporting to understand the network’s contribution.

Processing more than 10 billion shopper events every day, the Bluecore Transparent ID Network is enormous. However, it’s anything but a data co-op. Other retailers can’t access your valuable consumer data, which stays securely with your brand.

“Identification unlocks major potential for your website and your whole marketing mix,” says Bluecore CMO Jason Grunberg. “By increasing your identification rate, you’re going to be able to increase website conversions, activate incredibly high-value triggers, and find major efficiencies in your ad spend.”

To learn how the Bluecore Transparent ID Network can help you, watch more from Jason below:

Mike O'Brien

Mike O'Brien

Mike is a former journalist who got his start in marketing by writing about marketing as the U.S. Editor for ClickZ. As Bluecore’s Senior Content Marketer, Mike uses his passion for storytelling to help build brand awareness and continue to establish the company as a leader in retail.