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12:30pm – 1:00pm

Arrival & Brunch Refreshments

1:00pm – 1:10pm

Welcome!

Rob Holland, Chief Operating Officer, Bluecore & Tayson Hoang, Director of Enablement, Bluecore

1:10pm – 2:00pm

Track A

Hands-On Group Training: Part 1

Track B

Strategic Insights

The Strategic Insights sessions are for senior marketers (Director and above) who are typically not working in the Bluecore platform day-to-day. These will be custom think tanks with our executives discussing the case stories, best practices, and concerns for senior management.

2:00pm – 2:10pm

Quick Break

2:10pm – 3:00pm

Track A

Hands-On Group Training: Part 2

Track B

Strategic Insights (Director and above)

3:00pm – 3:10pm

Quick Break

3:10pm – 4:00pm

Track A

Hands-On Group Training: Part 3

Track B

Strategic Insights (Director and above)

4:00pm – 5:00pm

Track A

1:1 Program Reviews

For this hour, attendees will be assigned to Track A or B. 

Track B

Predictive Use-Cases

For this hour, attendees will be assigned to Track A or B. 

5:00pm – 6:30pm

Official Bluecore Explore Summit Welcome Cocktails

Open To All Attendees. Featuring NYC’s Hudson Horns.

8:30am – 9:15am

Breakfast & Registration

9:15am – 9:25am

Welcome!

Jared Blank, SVP of Data Analysis & Insights, Bluecore

9:25am – 9:40am

3 Core Beliefs: Bluecore Mission To Empower Retail Marketers

Fayez Mohamood, Co-Founder & CEO, Bluecore

9:40am – 10:00am

The State of Retail: From Chaos Comes Opportunity

Jared Blank, SVP of Data Insights & Analysis, Bluecore

10:00am – 10:40am

Building For You: The Retail Technology Stack of the Future

Max Bennett, Co-Founder & SVP of Product Management and Design, Bluecore

10:40am – 11:10am

Breathe, Stretch, Shake: Demos & Coffee Break

Re-fuel, get some fresh air, and see the demos you just heard about in action.

11:10am – 11:45am

Keynote Presentation: Youtility

Jay Baer, Marketing Strategist, Speaker and New York Times Best-Selling Author

11:45am – 12:05pm

Case Study: Translating Data Into Ideas…and Underwear Sales

Tim McCue, VP of eCommerce & D2C Technology, Jockey International

12:05pm – 1:05pm

Luncheon

1:05pm – 1:40pm

Keynote Presentation #2: How to Effectively Aggregate Your Company’s Data in a Useful and Profitable Way

Alex Hunter, Former Head of Digital, Virgin Group – Branding & Loyalty Expert

1:40pm – 2:45pm

Deep Dive Roundtables – First Wave

30 Minutes Each – Attendees Select Two Discussions. Choose wisely!

Deep Dive #1: Using Predictive Intelligence To Enhance Multi-Channel Marketing Messages

Bryan Benavides, Director of Digital Marketing, Abt

Deep Dive #2: Driving Incrementality & Efficiency Through An Evolving Email Program of Behavioral Triggers & Audiences

Justin Roisman, CRM & Email Marketing Manager, Perry Ellis

Deep Dive #3: Leveraging Audience Insights To Surface Hidden Gems & Improve Coordination With Your Merch Team

Tommy Lamb, Director of CRM & Loyalty, Teleflora

Deep Dive #4: The Next Generation of Batch & Blast: Personalized Batch Emails

Claire McClung, Sr. Associate Email & Direct Marketing, Lilly Pulitzer

Deep Dive #5: Recommendation Testing in Email: Custom Attribute Rank vs Co-View

Jessica Levens, Director of eCommerce, & KC Simmons, Email Marketing Manager, REEF

Deep Dive #6: Delivering Consistent Engagement, Value for Customers & ROI In a Specialty Business Through Email

Peter Walter, Director, Digital Marketing, Excelligence Learning Corporation

Deep Dive #7: Responding To The Fluctuating Interests of The Customer Through Email

Eric Miller, Email & Affiliate Marketing Manager, Cabela’s

Deep Dive #8: Protecting Margins with Sophisticated Segmentation

David Van Gorp, Manager of Web Content, Calvin Klein

Deep Dive #9: How To Activate, Coordinate, and Get The Best Value Out of Your Audiences and Email Campaigns

Jared Chase, Sr. Manager Retail Marketing, Email Growth + Innovation & Kari McAllister, Email Marketing Manager, Staples

Deep Dive #10: Amazon Isn’t The Only Winner: Strategies To Embrace The Changing State of Retail

Elisa Pouliot, Manager of Email Marketing, TJX

2:45pm – 3:15pm

Breathe, Stretch, Shake: Demos & Coffee Break!

3:15pm – 3:40pm

Fireside Chat: What Does The Luxury Customer Expect From Marketing?

David Wish, Head of eCommerce, David Yurman

3:40pm – 4:10pm

Deep Dive Roundtables – Second Wave

30 Minutes – Attendees Select One Discussion. Choose wisely!
Same as above

4:10pm – 4:35pm

Fireside Chat: Evolving Digital Strategy To Align With Business Objectives & Uncover Opportunities

Cristina Cerasoli, SVP, Retail Strategy, NRF (Former VP of Marketing, Express)

4:35pm – 4:55pm

Bluecore Explore Summit Customer Awards

Kim Surko, Head of Customer Success, Bluecore

4:55pm – 5:00pm

That’s a Wrap – Closing Remarks

Jared Blank, SVP of Data Analysis & Insights, Bluecore

5:00pm – 6:30pm

Closing Cocktail Party!

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