How Zachys Wine + Liquor Transformed eCommerce
In order for small business to compete with massive retailers, they need marketing tools that drive value without adding complexity. Zachys Wine + Liquor has found its solution with Bluecore's Triggered Emails.
Choosing the right solution
After evaluating various triggered email solutions, Zachys ultimately chose Bluecore due to its unparalleled speed to launch, ease of integration and low maintenance.
Comprehensive triggered email program
Zachys originally kicked off its triggered email program with three triggers: Abandoned Search, Abandoned Cart and Abandoned Product. Since then, Zachys has expanded the program to include three new triggers: In Stock, New Merchandise and Price Decrease.
Real results in eCommerce revenue
Since partnering with Bluecore 2.5 years ago, Zachys’ online revenue has seen a 54% growth and now accounts for 23% of its total revenue.
Future plans for expansion
Now that the company’s triggered email program is running successfully and showing substantial returns, Zachys plans to expand and optimize for 2016. Three new triggers will be added to the program in order to complement existing triggers and continue to build personal touches throughout the shopper journey.