Steve Madden Fashions Digital Marketing Success with Bluecore
Discover how Bluecore helps Steve Madden engage with customers in a more relevant and timely way, proactively meet customer needs and make data actionable.
Engage with customers in a more relevant and timely way
Bluecore allows Steve Madden to track eCommerce site activity to identify customer behavior and product catalog changes on the ﬂy and deliver a variety of triggered email campaigns in response.
Proactively meet customer needs
Steve Madden uses Bluecore’s predictive models to build audiences based on factors like category affinity and likelihood to take actions in order to drive customers to desired outcomes.
Make data actionable
With Bluecore, Steve Madden can analyze data from multiple channels quickly and turn those insights into action with an easy to use UI that allows the team to build audiences, create emails and launch campaigns without IT or data analyst support.