Bluecore unveils Bluecore Communicate™, Email Reimagined for Performance and Personalization at Scale in Retail

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Bluecore Joins Oracle + Bronto Partner Program

New York, New York | January 25, 2018

Integration Empowers Marketers to Unify Customer, Behavior and Product Data for Greater Personalization

Bluecore, the leading retail marketing technology company, has joined the Oracle + Bronto Partner Program to allow retail marketers to make quick decisions and launch high-impact email campaigns with better personalization and segmentation.

By incorporating Bluecore’s commerce intelligence into Bronto, a leading cloud-based marketing automation platform to Internet Retailer Top 1000 companies, retailers can funnel customer identities, behaviors and product data into a single customer view. Marketers can then discover insights, build audiences, identify opportunities and act on this analysis across a number of channels, including email, onsite, social and display. Bronto continues to handle email workflow, campaign orchestration and execution.

“This integration provides retailers with a comprehensive email marketing strategy and workflow,” said Fayez Mohamood, co-founder and CEO of Bluecore. “We eliminate complex data integrations, analyze the customer and catalog data, and generate audiences in seconds to help marketers make real-time decisions. They can then use that intel to deploy even smarter Bronto-driven email campaigns.”

This Bluecore integration with Bronto increases personalization, retention and conversions, while decreasing email sends. The platform launches quickly with existing APIs within any marketing stack and requires no data feeds or IT involvement.

“Our integration with Bluecore helps Bronto clients easily uncover customer and product insights that feed seamlessly into our sophisticated platform,” said Oracle + Bronto General Manager Carolyn Sparano. “It simplifies the process and quickly points our clients to solutions that help them increase engagement and maximize revenue.”

For information about the Bluecore integration with Bronto, visit http://bronto.com/partners/bluecore/

ABOUT BLUECORE

Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.

ABOUT ORACLE + BRONTO

Oracle + Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks, Ashley Homestore and Christopher & Banks. For more information visit bronto.com or follow Oracle + Bronto’s blogFacebook page and @Bronto Twitter handle for real-time updates.

ABOUT ORACLE

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com.

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