Bluecore Awarded U.S. Patent for Linking Retail Product Attributes and Behaviors to Changes in Individual Shoppers’ Behaviors
New York, New York | September 12, 2018
Retail Marketing Technology Company Protects Technology That Enables it to Predict Individual Shoppers’ Affinities and Actions
Bluecore, a retail marketing technology company that works with more than 400 retailers to transform customers’ interactions into next-best actions, today announces the issuance of a patent by the U.S. Patent Office. Bluecore’s latest won patent covers a cornerstone ability to track product changes simultaneously with the behaviors of individual website visitors. This technology spans devices and over time to signal meaningful shifts in visitors’ behaviors to help brands drive retail performance at scale.
Originally filed April 27, 2017, patent number 9,832,274 protects a primary component of Bluecore’s proprietary technology, which that automatically detects changes to a retailer’s online catalog in near real-time with incredible accuracy.
This technology is a core component of Bluecore’s retail platform, which builds dynamic profiles of individual website visitors based on their unique interactions with specific products or website pages over time. Bluecore’s platform uses this data to create an acute understanding of how shifts in individual shopper engagement predict purchase intent, product affinity or, alternatively, waning interest in a retailer’s offerings, all to give retailers the ability to act on this information with relevant communications that drive more revenue and a better customer experience.
“We are incredibly proud to have secured this patent for our core catalog intelligence technology” said Mahmoud Arram, CTO and Co-Founder of Bluecore. “We continue to make considerable investments in our ability to unify the catalog, identity and consumer behavior into a scalable retail data model. Augmented with retail specific behavioral predictions, this model is at the core of our ability to trigger and personalize actions at scale”.
Bluecore is backed by FirstMark Capital, Georgian Partners, Norwest Venture Partners and Felicis Ventures.
Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.
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