Bluecore News Email, Escalades, & eTail

Sarah Cascone-Funny1
By Sarah Cascone

On the spectrum of industry events, I think most marketers will agree that eTail West is definitely up there as far as being the most fun and also the most productive.

As a team, we look forward to escaping cold NYC every February to spend a few days immersing ourselves in the world of digital marketing while hanging out in sunny Palm Springs.

As retailers, while you probably look forward to learning new strategies and joining your peers at a beautiful resort, you probably also dread the shark tank that is the exhibit hall. Shark Tank is probably an understatement – I’ve heard it called much worse. But it seems like a necessary evil at these events, doesn’t it? Business is business, right?

Eh. We have a slightly different view of the conference experience – it should be educational and fun…and it certainly shouldn’t involve product demos in the back of a moving vehicle. That sounds dangerous.

If you’re a retailer attending eTail, we want you to conquer it Bluecore-Style from start to finish…


Need a ride?

A couple of our very own Bluecorians, Trevor & Ryan, are chauffeuring retailers from the Palm Springs Airport to their respective hotels (either the JW Marriott Desert Springs or Omni Rancho Las Palmas) on Sunday, February 21.

Why? Because who wants to wait in a taxi line and what better way to start an event than to show up in style in a sweet Escalade.

No obligation. No pitch.

If you’re shopping around for an email marketing solution, great, let’s talk about your needs.  If not, also great. Us knowing that will mean you have one less vendor to avoid on the show floor.

eTail West 2016 Bluecore

Office Hours

When was the last time you were able to sit one-on-one with an email marketing expert outside of your org and talk strategy?

I’d imagine a huge reason you’re going to eTail is to learn from your peers and network, so here’s an opportunity to do just that and go beyond the standard conference handshake. Book a 15-minute chat with the companies below and see how they got their email programs from just okay to flippin’ fantastic.

eTail West 2016 Bluecore

Oriental Trading Roundtable & DermStore Presentation

On the other hand, maybe you don’t want to talk with everyone under the sun (especially by the second or third day after a few too many hours at the beloved lobby bar).

Maybe you rather sit back and absorb as much information as you can about the latest in the digital marketing space. Welp – surprise, surprise, we have a recommendation for that also.

If you’re registered for the Email & CRM Summit on Monday, Feb. 22, Matt Rude of Oriental Trading will be leading a roundtable discussion called, Beyond The Cart: Adding Incremental Revenue To Your Email Program.

On Main Day Two, Wednesday, February 24 at 2:20pm, Tommy Lamb, the Senior Manager of Retention Marketing at DermStore will be talking through his experience navigating his career from Lucky Brand to BCBG to DermStore, leaving lasting revenue in each: True Life: How Taking Meaningful Action on Data Drove My Career, And My Business. Feel free to take a look at last year’s talk with BCBG.

Take advantage of any or all of these opportunities. Looking forward to conquering eTail with you.

Join the most informed marketers in the biz

We’ll keep it short and to the point, and maybe even throw in some emojis.

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